Today we are joined by a Sales Performance Expert, Speaker, Podcast Host, and the CEO of Helix Sales Development, Walter Crosby. He shares his riveting journey from being unexpectedly promoted to international sales director with zero experience in team management and how he successfully navigated this challenging period, growing revenue by a staggering 120% in just three years.
Walter also delves into the art of assembling an effective sales team and equipping them with the right tools for success. Learn how to craft a compelling company story that resonates with your sales team and sets your brand apart in the competitive marketplace. Tune in for a conversation jam-packed with insights for every work-at-home entrepreneur.
Walter is on a mission to help Visionary leaders build a high-performance sale organization with a consistently reliable revenue forecast to double revenue.
As CEO of Helix Sales Development, he only engages with growth-minded entrepreneurs who are frustrated with underperformance and have the desire & commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative and produce repeatable revenue growth with margin integrity.
Walter is a proud alum of the University of Michigan and holds an advanced degree from the School of Hard-Won Wisdom. He spent the majority of his career as a salesman who was frequently promoted to sales manager. He’s sold various products with complex B2B sales cycles, including LED luminaires, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems. He’s sold to K-12 educators, colleges/ universities, contractors, manufacturing, and commercial/retail firms.
Frustrated by the lack of training each time he was promoted to sales management roles, he sought training and mentors to help him grow as a leader. This led to creating his own firm, Helix, to hire, train, and influence successful sales teams. He has formed strategic relationships to augment the sales coaching services he provides. Walter is a certified partner with the Objective Management Group, an award-winning provider of evidence-based sales evaluation and assessment tools. Helix’s technology partner is Membrain.
Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible. Using the proven Helix Sales Hiring Process, 91% of Helix-recommended sales hires rise to the top half of the sales organization within the first year.
Those that know him best often find him reflecting over a fine cigar in his private cigar lounge. In fact, he regularly speaks about his two favorite passions as host of his podcast called Sales and Cigars.
Learn more about Walter:
Website: https://helixsalesdevelopment.com/
Listen to his podcast: https://helixsalesdevelopment.com/podcast/
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In This Episode:
[0:41] What’s Walter’s good note?
[5:09] What advice would he give to someone who wants to start a business?
[13:20] What are his bad notes, and how did he recover from them?
[18:38] How does he approach getting good at what he does?
[22:47] How did he set up his jam room?
[27:12] On learning from others and how he got to where he is now
[33:28] What’s exciting in his business right now?
[38:59] Where to find Walter
[40:32] Outro