In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Seth Spears, Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand focused on creating high-quality, non-toxic personal care products. Seth shares his journey from conceptualizing Wellnesse to launching it successfully in January 2020. He discusses the importance of building an audience before launching a product, balancing perfectionism with execution, and leveraging AI to improve business efficiency. From hiring the right team to structuring a productive home office, Seth provides valuable insights for entrepreneurs looking to create a meaningful impact.
Seth Spears is an entrepreneur, business connector, outdoorsman, and angel investor committed to building purpose-driven brands that put mission over margin. He is the Founder and Chief Visionary Officer of Wellnesse, a company that produces all-natural personal care products that outperform conventional alternatives. Additionally, he founded Rewild Gear, an outdoor equipment brand focused on sustainability. Seth has also played a major role in Wellness Mama, the world’s largest natural living blog and podcast for moms. With deep expertise in digital marketing and business strategy, Seth helps brands grow while staying true to their mission.
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⏱ 00:00 – Introduction and guest overview
⏱ 00:30 – Success story: Launching Wellnesse
⏱ 02:08 – Product development insights
⏱ 04:04 – Building and engaging an audience before launching
⏱ 07:14 – Hiring challenges and lessons learned
⏱ 11:32 – Essential business tools for success
⏱ 12:27 – Leveraging AI in business operations
⏱ 17:39 – The power of masterminds and continuous learning
⏱ 20:41 – Home office setup and productivity tips
⏱ 23:48 – The future of Wellnesse and clean personal care products
⏱ 30:35 – Conclusion and guest contact information