A near death experience led CEO of Alitura Naturals, Andy Hnilo, to develop a cutting-edge natural skincare line that is revitalizing the skincare market.
Andy was hit by two large vehicles while crossing a busy street in 2011. A former model and high-level athlete, he relied on his body to make a living and knew that even if he recovered, his life may never be the same. He vowed to rebuild his body and spirit using the healthiest ingredients and products he could find. Alitura — Latin for “feeding and nourishing” — was created to offer consumers natural, soothing and effective skin remedies.
“The most critical tool for healing my exterior was a handcrafted blend of unique, specialized ingredients from around the world that I formulated myself. They say necessity is the mother of invention, and here we are.” – Andy Hnilo, Founder & CEO