Today, we are joined by the Executive Director of BNI Maritimes, Dalene Allen. We talk about her business, how she started from just giving out her business cards to strangers to now having a wide network of people and being in the center of it all. She also talks about how she continues learning from the people she meets daily.
Over 30 years ago, Dalene Allen signed up as an independent sales rep with Mary Kay Cosmetics and built a multi-million-dollar direct sales business. As both a woman and a new entrepreneur, building her business gave her experience that could be gained in no other way, and the company provided excellent training. Like any entrepreneur, she was always learning and growing as an individual and searching for ways to promote her business.
This career, through connections and sales, led her to find BNI. After attending her first couple of meetings, she was immediately impressed by how organized BNI was and that members were actually giving referrals. She was also delighted to learn about BNI’s core values, especially “Givers Gain,” which is much like the Golden Rule. She learned so much from other members; presentation and speaking skills, business experience and advice, and a boost of self-confidence and self-esteem. It is a commitment of time and money, but as with any investment, it takes time to grow your network – but BNI is truly the fastest and most effective way to build a huge network that works for all parties. You truly get to know people, and when they know, like, and trust you – referrals do happen.
After being a member and now the Executive Director of BNI Nova Scotia, she believes BNI’s philosophy and core values align with hers. It is a great way to live your life and build a business. Each BNI chapter becomes a real community and builds lasting relationships. This network opens up a world to connect with other women entrepreneurs, and she believes we are stronger together.
Connect with Dalene:
Website: http://bninovascotia.com/en-CA/index
LinkedIn: https://www.linkedin.com/in/daleneallen/
FB: https://www.facebook.com/dalene.allen.1
IG: https://www.instagram.com/daleneallen/
Twitter: https://twitter.com/DaleneAllen
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In this episode:
[0:47] Dalene’s story of success
[2:17] What’s something that didn’t go as planned for Dalene?
[4:43] How did Dalene keep track of her clients?
[10:24] How does Dalene stay on top of her business?
[17:48] How does she get around to getting more clients?
[18:25] Anik Malenfant, the founder of Mastering Ascension, shares her wonderful experience with Tim Melanson
[25:57] How did Dalene learn all that she does now?
[29:43] How does Dalene keep learning?
[33:52] What’s new in Dalene’s business right now?
[35:16] Learn more about Dalene and BNI
[37:50] Outro